Editing SpongeBob SquarePants (seasons 1-5, 9-present) (section)

==Merchandise==
The popularity of SpongeBob SquarePants inspired merchandise from T-shirts to posters. In 2009, it was reported that the franchise had generated an estimated $8 billion in merchandising revenue for Nickelodeon. The series is also the most distributed property of Paramount Media Networks. SpongeBob is viewed in 170 countries speaks 24 languages, and has become "a killer merchandising app".The title character and his friends have been used as a theme for special editions of well-known family board games, including Monopoly, Life, and Operation, as well as a SpongeBob SquarePants edition of Ants in the Pants, and Yahtzee.

In 2001, Nickelodeon signed a marketing deal with Target Corporation and Burger King, expanding its merchandising. The popularity of SpongeBob has translated well into sales. In 2002, SpongeBob SquarePants dolls sold at a rate of 75,000 per week—faster than Tickle Me Elmo dolls were selling at the time. SpongeBob has gained popularity in Japan, specifically with Japanese women. Nickelodeon's parent company Viacom purposefully targeted marketing at women there. Skeptics initially doubted that SpongeBob could be popular in Japan, as the character's design is very different from already popular designs for Hello Kitty and Pikachu. Ratings and merchandise sales showed SpongeBob SquarePants has caught on with parents and college audiences. In a 2013 promotion, college-oriented website Music.com gave away 80,000 SpongeBob T-shirts, four times more than during a similar promotion for Comedy Central's South Park.

Kids' meal tie-ins have been released in fast food restaurants in many parts of the world, including Burger King in Europe and North America, as well as Wendy's in North America, and Hungry Jack's in Australia. A McDonald's Happy Meal tie-in with SpongeBob-themed Happy Meal boxes and toys was released in Europe and other international markets in the summer of 2007. In Australia, the advertisement for the McDonald's SpongeBob Happy Meal won the Pester Power Award because the ads enticed young children to want its food because of the free toy. As a tie-in beverage for the DVD release of The SpongeBob SquarePants Movie, 7-Eleven released the limited edition Under-the-Sea Pineapple Slurpee in March 2004. Pirate's Booty released limited edition SpongeBob SquarePants Pirate's Booty snacks in 2013.

In 2007, high-end SpongeBob-themed electronics were introduced by Imation Electronics Products under the Npower brand, including MP3 players, digital cameras, a DVD player, and a flatscreen television. Pictures of SpongeBob SquarePants began to appear on the labels of 8-ounce cans of Green Giant cut green beans and packages of frozen Green Giant green beans and butter sauce in 2007, which featured free stickers. This was part of an initiative to encourage kids to eat their vegetables. The Simmons Jewelry Co. released a $75,000 diamond pendant as part of a SpongeBob collection. In New Zealand, the UK-based Beechdean Group unveiled the SpongeBob SquarePants Vanilla Ice Cream character product as part of a licensing deal with Nickelodeon. NZ Drinks launched the SpongeBob SquarePants bottled water.

Build-A-Bear Workshop introduced the new SpongeBob SquarePants collection in stores and online in North America on May 17, 2013. Shoppers can dress their SpongeBob and Patrick plush in a variety of clothing and accessories. Sandy Cheeks and Gary the Snail are also available as pre-stuffed minis. Build-A-Bear Workshop stores nationwide celebrated the arrival of SpongeBob with a series of special events from May 17 through May 19.

On July 13, 2013, Toyota, with Nickelodeon, unveiled a SpongeBob-inspired Toyota Highlander. The 2014 Toyota Highlander was launched on SpongeBob Day at the San Diego Padres v. Giants game. The SpongeBob Toyota Highlander visited seven U.S. locations during its release, including the Nickelodeon Suites Resort Orlando in Florida.

In April 2019, Nickelodeon released a series of toys adapted from various SpongeBob Internet memes. These included "Handsome Squidward", "Imaginaaation SpongeBob", "Mocking SpongeBob", "SpongeGar", and "Surprised Patrick". Shortly after the release of the line, most of the toys sold out on Amazon.com.